Carlos Mario Rodriguez: Taking Twisted Hammock to Global Heights Through Award-Winning Creative Excellence

Carlos Mario Rodriguez is making waves across the international advertising landscape, bringing the name of Twisted Hammock, led by Aryan Gupta, to prestigious award ceremonies and festivals around the world. As a creative consultant with the innovative agency, Rodriguez has established himself as a formidable force in advertising, accumulating an impressive collection of accolades that spans from Los Angeles to London to Berlin.

Born in Chihuahua, Mexico, Rodriguez brings a unique multicultural perspective to his work that resonates with global audiences. His approach to creating humorous, authentic content has proven to be a winning formula, earning recognition at some of the industry’s most competitive and respected award shows throughout 2024 and 2025.

Rodriguez’s award portfolio is absolute creative excellence. At the National American Advertising Awards 2025, he claimed the Special Judge’s Award for Art Direction, along with 2 Gold and 1 Silver. His regional success was even more impressive, earning Best of Show, 4 Gold, and 1 Silver awards. The LA District recognized his work with Best of Show, 3 Gold, 2 Silver, and 4 Honorable Mentions.

The international recognition continued with 2 Shortlists at the prestigious YDA 2025 (Young Director Award in Cannes), 4 Bronze at the CLIO Awards 2025, and 4 Silver at the Young Ones ADC by The One Club 2025. His work also earned a Gold Winner at the Shiny Awards in London and 2 Shortlists at the AICP 2025.

Adding to his global reach, Rodriguez secured 2 Bronze and 3 Finalists at the New York Festivals by Grey NY 2025, 2 Long-Lists and 1 Shortlist at the 1.4 Awards 2025, and made his mark at Berlin Commercial 24′ – 25′ with 2 Shortlists and 6 Official Selections. The Tellys 24′ – 25′ honored his work with 4 Silver and 1 Bronze awards.

All of this was accomplished alongside his creative partner, Regina Gutierrez Wilson, Creative Consultant at Twisted Hammock.

High-Profile Collaborations and Premium Clients

Rodriguez’s client roster reflects his ability to work across diverse industries and brand personalities. His campaigns for global giants like Amazon earned him Best of Show recognition, while his work for Shazam’s “Unleash The Beat” campaign garnered multiple gold awards. He’s crafted compelling narratives for luxury brands like Prada and Calvin Klein, automotive giant FIAT, and tech leaders like AT&T and Zillow.

His creative versatility extends to lifestyle brands including Grey Goose, Levi’s, and the beloved Mexican soft drink Jarritos, demonstrating his ability to maintain brand authenticity while injecting his signature humor that connects with audiences worldwide.

Collaborating with Industry Legends

Rodriguez has worked alongside some of the most respected names in the industry, including renowned photographer Matthew Rolston, whose iconic portraits of Madonna and Prince defined an era. His collaborations extend to acclaimed directors such as Charles Stone III (known for the legendary Budweiser “Whassup?” campaign and films like “Drumline”) and Mark Gunn, the acclaimed writer behind the adventurous film Featuring Dwayne Johnson, “Journey 2.”

A Global Vision for Creative Excellence

What sets Rodriguez apart is his ability to blend his multicultural background with commercial sensibility, creating work that feels both authentic and universally appealing. His success represents more than individual achievement: it’s elevating Twisted Hammock’s reputation on the global stage, positioning the agency as a destination for brands seeking fresh, culturally-informed creative perspectives.

As Rodriguez continues to rack up international accolades, he’s not just winning awards but redefining what it means to create globally resonant advertising while proudly carrying the Twisted Hammock banner to new heights across the creative world.

See more of Carlos’ work at youfoundcarlos.me or twistedhammock.co