4 Major Reasons Audiences Aren’t Connecting with DCU’s ‘Clayface’

Avatar photoHrvoje Milakovic
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DC Studios has been promoting DCU’s ‘Clayface’ as a daring venture, marking it as the first true horror film within a universe centered on Batman, Superman, and others. This choice was bold from the outset, as the shape-shifting antagonist is not as widely recognized as iconic villains like the Joker or the Penguin.

The initial pitch emphasized a sophisticated take on body horror. Studio co-chief Peter Safran indicated that the film would avoid a campy approach, aiming instead for a tone reminiscent of ‘The Fly’. Early buzz suggested that genre enthusiasts would be pleased, with positive reactions emerging from initial screenings.

However, that initial excitement has diminished. Subsequent press screenings yielded a more mixed response compared to the first wave, and the first review on Rotten Tomatoes currently sits at a disappointing 2.5 out of 5. Four main concerns have been repeatedly highlighted.

The primary complaint revolves around the limited screen time of the iconic clay monster. Leaked information suggests that the comic-accurate Clayface appears for only about 60 seconds, with the film concluding as the monstrous Matt Hagen retreats into Gotham’s sewers.

Caution is advised regarding these details, as they stem from unverified leaks. A contributor from Forbes noted that fake spoilers and negative captions have circulated alongside genuine reactions, so the exact figures should be approached with skepticism until the film’s release.

Although Gotham serves as the backdrop, the Dark Knight remains absent from the narrative. Director James Watkins explained to Entertainment Weekly that the focus is on Matt Hagen, and Batman will not feature in the film.

The marketing has not alleviated concerns either. Star Tom Rhys Harries hinted at footage involving Batman’s presence in Gotham, but he remained tight-lipped. Watkins has only assured that the essence of the Bat is felt throughout, which may not satisfy viewers expecting a Batman villain.

For a film marketed on its gruesome transformations, the digital effects have faced criticism. One reviewer mentioned that the transformation sequences are largely obscured by CGI, which detracted from their impact.

Another critic pointed out issues beyond the monster itself. They found some daylight scenes to be generic and noted an overreliance on CGI environments and backgrounds. This was disappointing, especially after trailers suggested a mix of digital effects, practical effects, and plenty of flesh-colored goop.

Comparisons to other films were inevitable from the beginning. Early trailer viewers drew similarities to ‘Darkman’, ‘The Substance’, and ‘The Fly’, setting a high standard for charm, craftsmanship, and shock value.

Some viewers feel the film falls short. One critic argued that the body horror is too restrained for an 18-rated film, while the first Rotten Tomatoes review claimed that the horror elements are too weak and the comic book essence is lacking. The stakes are significant, as ‘The Substance’ turned a $17.5 million budget into $77.3 million globally, while ‘Clayface’ reportedly has a production cost of around $40 million.

It would be misleading to say the reactions are entirely negative. The film has debuted on Letterboxd with an average rating of 3.7 out of 5, and even the mixed screenings have praised the lead performances and practical gore effects.

Skepticism surrounding the project isn’t new. James Gunn responded to a fan questioning the demand for a ‘Clayface’ movie, asserting that Hollywood doesn’t need to rely solely on public opinion for familiar intellectual properties. Full critic reviews are set to arrive on October 21, so the final verdict is still pending.

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