Paul King Directs Labubu Movie for Sony

Sony Pictures has enlisted Paul King to helm a live-action feature based on the viral Labubu character. The director, known for ‘Wonka’ and the ‘Paddington’ films, takes on this project centered on the elf-like creature created by artist Pop Mart.

Labubu originated as a collectible toy line from the Chinese company Pop Mart. The characters gained massive popularity through blind-box sales and social media virality in recent years.

King’s involvement follows his success with family-oriented adaptations. ‘Paddington 2’ holds a 100 percent rating on Rotten Tomatoes, while ‘Wonka’ grossed over $634 million worldwide in 2023.

The Labubu property exploded in popularity with celebrity endorsements and limited-edition drops. Items from the series have sold out rapidly, driving secondary market prices higher.

Sony acquired film rights to develop a theatrical feature. The studio aims to capitalize on the character’s global fanbase across Asia and emerging markets in the West.

King previously directed ‘Bunny and the Bull’ and episodes of ‘The Mighty Boosh’ before breaking through with ‘Paddington’. His style emphasizes whimsical storytelling and visual charm.

The project marks Sony’s push into adapting popular toy and viral phenomena. Recent examples include the studio’s work on other character-driven films.

Labubu features pointed ears, sharp teeth, and mischievous expressions. The design draws from folklore-inspired monsters reimagined in cute, collectible form.

Pop Mart reported significant revenue growth from the Labubu line. The company operates stores worldwide and partners with artists for collaborative releases.

Development on the film remains in early stages. No casting announcements or release window have surfaced yet.

King co-wrote the ‘Paddington’ scripts with a focus on heartwarming narratives. His approach often blends humor with emotional depth suited to all audiences.

Sony Pictures Animation handles many of the studio’s family projects. The division produced hits like ‘Spider-Man: Into the Spider-Verse’ and its sequels.

This adaptation joins a trend of toy-based films. Successful predecessors include ‘The Lego Movie’ and ‘Barbie’, which exceeded $1 billion globally.

The Labubu character appeals through its edgy yet adorable aesthetic. Fans collect variations featuring different outfits and expressions.

King’s track record positions him to translate the property’s charm to screen. His films consistently perform well critically and commercially.

Sony continues to build its slate of live-action family features. The studio seeks properties with built-in international recognition.

No writer has been attached publicly to the project. Further details on tone and plot remain under wraps.

The announcement aligns with growing interest in Asian-origin IP for Hollywood adaptations. Recent examples include live-action remakes drawing from global trends.