The Shia LaBeouf Film That Sold Only A Single Ticket In Theatres
Shia LaBeouf has cultivated a reputation for being one of the most unpredictable figures in Hollywood. He transitioned from a Disney channel child star to the lead in massive blockbusters like ‘Transformers’. His career eventually took a sharp turn toward performance art and intense method acting. Yet nothing in his eccentric resume is quite as baffling as the box office performance of his war film. The movie ‘Man Down’ managed to sell exactly one ticket during its United Kingdom theatrical run.
It is difficult to comprehend how a film with such high profile stars could perform so poorly. The project was not a small amateur production or a student film. The cast list included Academy Award winner Gary Oldman and ‘House of Cards’ actress Kate Mara. LaBeouf reunited with director Dito Montiel for the project after their previous success working together. Despite this collection of talent the movie grossed the equivalent of seven British pounds.
The solitary ticket was purchased at a Reel Cinema location in Burnley. This specific theater in Lancashire was the only venue in the entire country screening the film. The low attendance figures were largely due to the specific distribution strategy chosen for the release. The movie was made available on digital on demand platforms at the exact same time it hit the cinema. Most interested viewers simply chose to watch the thriller from the comfort of their own homes.
Director Dito Montiel later commented on the situation and seemed to take the news in stride. He explained that the theatrical release was essentially a contractual formality rather than a genuine attempt at a box office run. Montiel noted that the cinema manager told him the single ticket buyer was likely a student intern. It is possible the purchase was made simply to ensure the projection equipment was functioning correctly. The director refused to let the sensational headline affect his view of the work.
This phenomenon is actually more common in the United Kingdom than casual moviegoers might realize. High profile actors often find their smaller projects dumped into limited releases to satisfy distribution requirements. Emma Watson saw her film ‘The Colony’ earn less than fifty pounds during its opening weekend. Even Keanu Reeves had a similar experience when his movie ‘Exposed’ brought in under one hundred pounds. These numbers reflect a changing industry where streaming numbers matter more than theater seats.
The plot of ‘Man Down’ features LaBeouf as a U.S. Marine returning from Afghanistan. He searches for his estranged wife and son in a post-apocalyptic setting while dealing with military trauma. The film attempts to blend a psychological thriller with a traditional war drama. While the reviews were generally negative the performance given by LaBeouf was typically committed and intense. The single ticket sale remains a strange footnote in his fascinating career.
Tell us if you think simultaneous digital releases are ruining the cinema experience in the comments.
DON’T MISS:
