Alix Earle and Her Family Land Major Reality Series Deal on Netflix

The pipeline from social media viral sensation to mainstream television star has just confirmed its latest success story. Alix Earle, the 25-year-old influencer who took TikTok by storm with her candid “Get Ready With Me” videos, has officially announced that she is heading to Netflix. The streaming giant has ordered an unscripted reality series centered around Earle, her career, and her blended family, promising an unfiltered look into the life of one of the internet’s most prominent personalities.

The upcoming series, which is set to premiere later this year, aims to peel back the layers of Earle’s carefully curated social media presence. While millions of fans tune in daily for her makeup routines and lifestyle updates, the Netflix show intends to dig deeper. According to the official announcement, the series will follow Earle as she navigates the complexities of building a business empire while managing the ups and downs of her personal life.

Fans can expect to see plenty of familiar faces. The show will feature her younger sister and fellow content creator, Ashtin Earle, as well as their wider “modern family.” This includes their parents, step-parents, and siblings, highlighting a dynamic that Earle has described as “fun, loving, and sometimes chaotic.” The decision to include the entire family suggests that Netflix is looking to capture the same lightning in a bottle that turned the Kardashians and the D’Amelios into household names.

The project is in capable hands. It is being produced by Fulwell 73, the production company responsible for massive hits like The Kardashians on Hulu, Friends: The Reunion, and Carpool Karaoke. This partnership signals that Netflix sees serious potential in the Earle brand, treating the show as a premium reality offering rather than a niche internet experiment.

In a statement regarding the announcement, Earle expressed both excitement and nervousness about letting cameras into her private moments. “I share a lot of my life on social media, and people think they know everything there is to know about me and my family, but honestly, there’s still so much more,” she said. She noted that transitioning from controlling her own 60-second clips to having a production crew film her “messy” real-life moments is a significant adjustment, but one she hopes will help audiences feel less alone in their own struggles.

For those who haven’t been scrolling through TikTok for the past few years, Alix Earle rose to meteoric fame while attending the University of Miami. Her relatable storytelling, combined with her glamourous yet accessible “Get Ready With Me” (GRWM) makeup tutorials, resonated with Gen Z audiences, quickly amassing her a combined following of over 13 million across TikTok and Instagram. Unlike many influencers who present a polished, perfect image, Earle became known for her “hot mess” persona, openly discussing acne, anxiety, and messy nights out.

Since graduating, she has successfully pivoted from a college influencer to a full-fledged media personality. She hosts the popular podcast Hot Mess with Alix Earle, where she interviews celebrity guests and discusses personal topics ranging from mental health to relationship drama. Her brand partnerships have been lucrative, including major deals with beauty and fashion heavyweights, and she even launched her own beverage collaborations.

Earle has been incredibly active outside of social media recently. Just last year, she competed on Season 34 of Dancing With the Stars, where she proved to be a formidable competitor. Partnered with pro dancer Val Chmerkovskiy, she made it all the way to the finals, ultimately finishing in second place behind conservationist Robert Irwin. Her run on the show introduced her to a more traditional television audience and showcased her work ethic and discipline.

The upcoming Netflix series marks the biggest step in her career to date. It places her in the same conversation as other digital-first stars who have successfully crossed over into mainstream entertainment. With the backing of a major streamer and a top-tier production team, the show is poised to test whether Alix Earle’s digital charisma can translate into long-form episodic television. The focus on her blended family also hints at plenty of interpersonal drama and heartwarming moments, key ingredients for any successful reality franchise.

As production gears up, fans are already speculating about which specific events from her recent life will make the final cut and how much of her high-profile social circle will be involved. The transition from phone screens to TV screens is never guaranteed to be smooth, but Earle’s track record suggests she knows exactly how to keep an audience captivated.

We are curious to hear if you will be tuning in to watch Alix and her family take on Netflix or if you prefer her shorter content on TikTok—let us know your thoughts in the comments.