Margot Robbie Shines in Chanel’s Jasmine Fields Campaign

Avatar photoHrvoje Milakovic
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Some celebrity-brand collaborations seem destined to be, and Margot Robbie’s partnership with Chanel is a prime example. Since becoming a house ambassador in March 2018, she has showcased the brand through various fashion campaigns, fragrance launches, and red carpet appearances. Her latest project with Chanel takes her to a picturesque field of blooming jasmine.

Robbie’s connection with the brand’s fragrance line is longstanding. She previously starred in the Gabrielle Chanel Essence campaign, which highlighted four white flowers, and has become the face of the maison’s iconic scent. This new venture feels like a natural progression in her journey with Chanel.

The newly released images feature Robbie amidst Chanel’s flower fields. In one shot, she kneels in a black top and jeans, beaming down at a pile of freshly picked white jasmine blossoms. In another, she stands among rows of flowering plants, with lush green hills and a farmhouse in the background, lifting a single flower to her face.

These captivating photos are part of a new short film that Chanel shared exclusively with Who What Wear on October 16. The film showcases Robbie alongside Chanel perfumer Olivier Polge and coincides with the jasmine harvest, providing a rare glimpse into the house’s cherished flower fields in Grasse, France, renowned as the perfume capital of the world.

In the film, Robbie and Polge delve into the artistry, creativity, and heritage behind the fragrance. They explain that only the petals of the jasmine plant are utilized, requiring hand-picking, a meticulous process. Polge notes that over 1,000 flowers are needed for a single 30 ml bottle.

Robbie draws an insightful parallel between her craft and that of perfumers. She shares with Who What Wear that she selects a fragrance for each character she portrays, finding scent to be a powerful transportive tool. She believes that both perfumers and actresses convey emotional narratives through their work, creating an invisible personal signature.

The fragrance featured in the film is Chanel N°5, originally crafted in 1921 by Ernest Beaux in Grasse. This layered floral aldehyde composition includes notes of jasmine, neroli, may rose, and sandalwood. Its innovative blending approach was groundbreaking at the time and played a significant role in shaping modern perfumery.

Chanel N°5 has a glamorous roster of ambassadors. Robbie took over from Marion Cotillard, who followed in the footsteps of Nicole Kidman and Catherine Deneuve. Chanel announced her as the new face of the fragrance in September 2024, highlighting her commitment to creating her own path to success.

Her inaugural campaign for the fragrance debuted in October 2024 with a short film titled ‘See You at 5’, directed by Luca Guadagnino. The film featured Robbie and Jacob Elordi as two lovers whose paths continually cross, culminating in Robbie diving into the ocean. A custom red suit was designed for her, reminiscent of the one Carole Bouquet wore in a 1986 N°5 film by Ridley Scott.

The new film presents a different narrative. Rather than a romantic pursuit, it offers a serene glimpse into the origins of the scent, allowing Robbie to embody a curious visitor instead of a traditional screen heroine. This shift in setting contributes to its refreshing appeal.

Online reactions have highlighted how naturally Robbie fits into the floral landscape. There’s something captivating about seeing a major movie star joyfully engaging with a mound of petals in casual jeans, and the campaign’s warm, sunlit aesthetic contrasts sharply with the glamorous red-carpet image she typically portrays.

This campaign also aligns with a broader trend of brands revealing the behind-the-scenes processes of their products. Audiences appreciate witnessing the effort that goes into luxury items, and Robbie’s genuine charm enhances the narrative. For Chanel, the film reinforces the notion that a legendary perfume is deeply rooted in authentic fields and skilled hands.

Robbie continues to be one of Hollywood’s busiest talents, recognized as an Oscar-nominated actress, producer, and a prominent figure for the French house. She and Elordi also starred together in ‘Wuthering Heights’, creating intriguing overlaps between her Chanel work and her film career.

For now, fans can relish the enchanting visuals and the behind-the-scenes insight into one of the world’s most celebrated fragrances.

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