Square Enix’s Surprising Merch Success Headlined by Familiar Faces

Square Enix recently reported strong merchandise sales, with characters like Tifa Lockhart from Final Fantasy VII and 2B from Nier: Automata playing a major role in driving revenue.

Figures and statues featuring these characters have been especially popular, attracting both long-time collectors and newer fans. Among these, a particular 2B statue received a lot of attention for its eye-catching design, which likely contributed to its high demand.

The company didn’t share exact sales numbers, but its emphasis on these characters in the earnings report suggests they are a key part of its strategy. This focus shows that Square Enix understands the lasting appeal of its most recognizable figures.

By leaning into character-driven products, the company taps into a dedicated fan base willing to spend on high-quality collectibles. Tifa and 2B, in particular, remain some of the most beloved figures in gaming, making their merchandise a reliable source of income.

This success highlights how important character-based products have become for Square Enix. Beyond just making money, these items help strengthen the bond between the company and its audience.

As long as people continue to invest in these franchises, it’s clear that Square Enix will keep putting out high-quality figures and statues. Fans remain eager to see what’s next, and the company knows exactly how to keep them interested.