Nintendo’s Next Big Play Goes Beyond Gaming

Nintendo is gearing up for a big year with the upcoming Switch 2. But they’re not just focusing on the console itself. President Shuntaro Furukawa emphasizes the need to expand beyond traditional gaming. He mentions that theme parks, official stores, visual content, and mobile apps are all part of their strategy to spark interest in their main business.

Furukawa highlights the importance of mobile content in this plan. He notes that Nintendo’s mobile games have been downloaded around 900 million times. This success is notable in areas where their usual consoles aren’t as popular. By reaching more people through smartphones, more folks are getting to know Nintendo’s characters and stories.

As the Switch 2 launch approaches, Nintendo is keen on creating more ways for people to connect with their brand. This means looking beyond just games and finding new avenues to engage with audiences. By doing so, they aim to draw more people into their gaming world.

In short, Nintendo isn’t just banking on the Switch 2’s success. They’re also exploring other areas to keep people interested and involved with their brand. This approach could help them reach even more fans around the world.