Sony Acquires Majority Stake in Peanuts Franchise for $457 Million

Sony Pictures has struck a deal to purchase a controlling interest in the Peanuts brand and characters created by Charles M. Schulz. The transaction values the intellectual property at approximately $457 million.

The agreement allows Sony to take majority ownership while WildBrain retains a minority stake. Peanuts Worldwide, the joint venture previously owned by WildBrain and Schulz family interests, manages global licensing and media rights.

Sony gains expanded control over the iconic characters including Charlie Brown, Snoopy, and the Peanuts gang. The studio plans to develop new film, television, and consumer products featuring the franchise.

This acquisition builds on Sony’s existing relationship with Peanuts through distribution deals. The company previously released ‘The Peanuts Movie’ in 2015, a computer-animated feature that grossed over $246 million worldwide.

WildBrain continues to operate Peanuts Worldwide and handle day-to-day management. The Canadian company maintains its stake and ongoing involvement in content production.

Peanuts remains one of the most licensed properties globally. Annual consumer products sales exceed $2 billion across more than 100 countries.

The franchise originated as a comic strip in 1950 and ran until 2000. It has spawned numerous television specials, including the classic ‘A Charlie Brown Christmas’ first aired in 1965.

Sony’s investment signals commitment to expanding Peanuts in theatrical and streaming projects. The studio aims to introduce the characters to new generations while preserving their legacy.

Previous Peanuts media includes multiple animated specials produced for networks like CBS and ABC. Recent years saw deals with Apple TV+ for exclusive streaming content.

The deal structure involves Sony purchasing shares from existing owners. Financial terms include the $457 million valuation reported for the majority stake acquisition.

Peanuts characters appear in theme parks, merchandise, and live stage productions. MetLife previously used Snoopy in advertising campaigns for decades.

This transaction positions Sony to leverage Peanuts across its entertainment divisions. The studio operates film production, television, and animation units.

The Peanuts brand continues to generate revenue through licensing agreements worldwide. Key categories include apparel, toys, and publishing.

Sony executives view the acquisition as a strategic addition to its family-friendly portfolio. The company seeks long-term growth opportunities with established intellectual property.