Sydney Sweeney Faces Backlash For Unauthorized Hollywood Sign Stunt With A String Of Bras And Midnight Climb

Sydney Sweeney has found herself in the middle of a significant controversy following a daring publicity stunt at one of the most famous landmarks in the United States. The star of ‘Euphoria’ and ‘Anyone But You’ was captured on video scaling the Hollywood Sign under the cover of darkness. This late-night climb was not just for the thrill but served as a promotional shoot for her upcoming lingerie brand. Footage shows the actress attaching a string of bras across the massive letters to create a makeshift clothesline. While the visual was intended to be a bold marketing move, it has drawn immediate criticism from the officials who manage the historic site.

The video that sparked the outrage depicts Sweeney dressed in inconspicuous black attire including cargo pants and a hoodie. She is seen trekking up the steep hillside with a small production crew before ascending the structure itself. Once positioned on the sign, she proceeded to hang various pieces of intimate apparel across the white metal. The imagery was undeniably striking and quickly went viral across social media platforms. Fans immediately began speculating about the new business venture which reports suggest might have high-profile backing.

Officials from the Hollywood Chamber of Commerce were quick to condemn the actions taken by the actress and her team. Steve Nissen, who serves as the President and CEO of the organization, clarified that the stunt was completely unauthorized. He stated that while Sweeney’s team had secured a filming permit from FilmLA for the surrounding area, it did not grant them access to the sign itself. The strict regulations governing the landmark explicitly forbid climbing on or physically altering the structure in any way. Nissen emphasized that no permission was granted for such a display and that the integrity of the sign must be protected.

The distinction between filming near the sign and climbing it is a crucial legal matter in Los Angeles. Legal experts have pointed out that stepping onto the structure without express written consent can lead to charges of trespassing or vandalism. The Hollywood Sign is situated on rough terrain and is protected by a complex security system to prevent exactly this type of access. Although the Los Angeles Police Department indicated that no official crime had been recorded immediately following the release of the footage, the situation remains legally precarious. The Chamber of Commerce takes the protection of its intellectual property and physical assets very seriously.

This incident highlights the growing lengths to which celebrities will go to capture attention in a crowded marketplace. The stunt was reportedly designed to launch a new line of lingerie that has generated significant buzz within the fashion industry. Sweeney has not yet issued a public apology or statement regarding the lack of proper authorization for the climb. As the story develops, it serves as a reminder of the strict boundaries that exist even for Hollywood’s elite when dealing with historic monuments.

Please leave a comment with your opinion on whether this marketing stunt was a creative genius move or a disrespectful act toward a historic landmark.