‘Dune’ Star Zendaya Takes Action-Hero Role in Snakeskin-Infused ‘On’ Campaign

Tena Milakovic
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Few celebrities can transform a sportswear release into a cultural phenomenon quite like Zendaya. Her collaboration with the Swiss brand On has become one of the most anticipated partnerships in fashion, with each new Zendaya On campaign bringing a fresh twist.

This latest campaign began to take shape on September 30, when teasers and promotional images were shared ahead of the full reveal. In a behind-the-scenes preview, Zendaya discusses the concept with her longtime stylist Law Roach and suggests one intriguing addition to the shoot: a snake.

The full reveal came on October 1. The four-panel set features her in a python-print long-sleeve top and matching trousers, set against a striking red backdrop and a textured grey wall. In one frame, a real snake is draped over her shoulders, while mauve Mary Jane-style sneakers make an appearance in another.

According to On’s announcement, the second co-created collection is showcased through an action-movie-inspired campaign and short film created by the Argentinian trio Pantera. The film channels the visual style and physicality of classic action films, featuring Zendaya navigating choreographed scenes, with stills released alongside it.

The film, which runs for about two minutes, depicts Zendaya battling a large group of female adversaries. Roach makes a cameo to assist her. Although she is outnumbered, she triumphs like a true action hero.

Developed in collaboration with Roach, the collection prominently features a custom python print. Zendaya described it as functioning like modern camouflage, reflecting the pattern’s integration throughout the line. FashionUnited reports that the range enhances On’s lifestyle wardrobe with oversized crewnecks and sweatpants that include ruching and bungee cord detailing.

The standout piece is the Cloudnova Moon, which reimagines the silhouette into a Mary Jane-inspired sneaker. Zendaya paired it with a matching snakeskin ensemble in the campaign. She also donned the same snakeskin anorak seen on Shelton at the 2026 US Open, later swapping the live snake for a python-printed onesie.

On the retail front, the campaign launched on October 1, with the Cloudnova Moon Mary Jane and the latest apparel available on on.com and in On stores worldwide.

This snake-print season marks another milestone in a collaboration that has deepened over time. Zendaya became an On brand partner in June 2024 through a multiyear agreement.

The first product she co-created was the Cloudzone Moon sneaker, developed with Roach and unveiled in On’s fall 2025 campaign. Following that was the first co-created collection, launched on April 16, 2026, alongside a short film by Spike Jonze. WWD describes it as a seven-piece women’s line.

The brand has previously embraced cinematic themes. The Hollywood Reporter noted that Zendaya starred in an earlier On campaign designed as a trailer for a fictional film titled ‘Zone Dreamers’. This action-movie concept aligns seamlessly with that tradition of cinematic storytelling.

The snake itself may serve as a clever nod. Zendaya has a long-standing connection with serpent imagery through her role as a Bulgari ambassador and its Serpenti campaigns. This campaign arrives as she also represents Prada Beauty and has projects like ‘The Odyssey’ and ‘Spider-Man: Brand New Day’ on her slate.

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