Alexandra Daddario Dazzles in Pink Sequins at NYCC as ‘Mayfair Witches’ Reveals ‘Salem Coven’ Title and Premiere Date

Laura Bais
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Alexandra Daddario has transitioned through various roles over the years, from her portrayal of Annabeth Chase in the ‘Percy Jackson’ films to her standout performance in ‘The White Lotus’. However, it’s her role in the dark, gothic realm of Anne Rice that has sparked significant conversation.

In ‘Anne Rice’s Mayfair Witches’, Daddario embodies Rowan Fielding, a woman entangled in a family steeped in ancient magic and perilous bloodlines. The AMC series has captivated audiences eager to learn the next chapter of her journey, and they finally received some exciting news.

On Friday, October 9, Daddario graced the Main Stage at New York Comic Con for the show’s panel. She looked stunning in a soft pink sequined sleeveless dress with a high neckline, radiating joy both on stage and against the convention backdrop. The event runs from October 8 through October 11 at the Javits Center.

She was accompanied by co-stars Harry Hamlin, Tongayi Chirisa, Betsy Brandt, and Eliza Scanlen. Co-showrunners and executive producers Esta Spalding and Tom Schnauz were also present, along with executive producer Mark Johnson. The panel was moderated by Damian Holbrook from TV Guide Magazine and TV Insider.

The panel showcased an exclusive first look and teaser trailer for the upcoming third season, now titled ‘Salem Coven’. This new season is set to premiere on Wednesday, December 30 on AMC and AMC+. For fans eagerly awaiting the return, this date is one to mark on the calendar.

As the title implies, the narrative shifts to Salem, Massachusetts, offering a darker, reimagined perspective on witch history. Season 3 will see danger looming over the witches, with Rowan at the heart of the turmoil, as ancient magic intertwines with new bloodlines. Rowan must harness her growing power and confront forces intent on controlling the witches’ destiny.

Daddario and Spalding hinted that the challenges for the Mayfair family are set to escalate. The new season will also introduce fresh characters, and Rowan’s powers will reach new heights. This combination promises a thrilling experience for fans who appreciate witchcraft with real stakes.

Screenshot 2026 10 10 at 07 50 22 Mayfair Witches Rotten Tomatoes

The final segment of the panel delved into the rich lore of the Immortal Universe. The cast discussed how the series adapts Anne Rice’s vast literary works, leaving room for potential future crossovers. They also teased significant deviations from the source material.

AMC had a packed day overall, taking over the Main Stage with panels for new series ‘Kill Jackie’ and ‘YAGA’, along with a preview of the final season of ‘The Walking Dead: Daryl Dixon’, which is set to premiere in February. ‘Mayfair Witches’ was one of the standout attractions of the lineup.

Daddario is known for her striking red carpet appearances and serves as a Dior ambassador. At the 2024 Met Gala, she donned a long burnished gold Dior Haute Couture dress adorned with butterflies and topped with a gilded headpiece. The previous year, she graced the same carpet in a Dior gown embellished with cascading pink beads and silver tube details.

Her pink sequined ensemble at the convention was softer and more playful, perfectly matching the lively atmosphere of the fan-centric event. Against the NYCC backdrop, the shimmering fabric made her one of the most photographed attendees of the day.

Fans of ‘Percy Jackson’ also had reasons to pay attention at the convention, with Walker Scobell set to preview a new season of Disney+’s ‘Percy Jackson and the Olympians’. However, for Daddario, the spotlight was firmly on Rowan Mayfair and the witches of Salem.

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