‘Avengers: Doomsday’ Star Florence Pugh Shines at Venice Film Festival 2026

Avatar photoRobert Milaković
Florence Pugh1 1
Share:

Florence Pugh’s connection to the Venice Film Festival is noteworthy, especially considering her last appearance in 2022 during the tumultuous press tour for ‘Don’t Worry Darling.’ At that time, swirling tabloid rumors about behind-the-scenes drama threatened to overshadow the film.

Fast forward four years, and Pugh’s return to Venice feels much lighter. The actress arrived for the festival’s 83rd edition this September, balancing her time between red carpet appearances, leisurely sightseeing along the canals, and a busy schedule of fashion commitments that kept photographers on their toes all week.

Among the standout moments from her visit are candid shots taken by photographer Greg Williams, showcasing Pugh laughing and playfully twirling a coral silk scarf on a wooden pier during golden hour. The relaxed, sunlit atmosphere reflects the overall tone of her trip, a stark contrast to the more guarded energy that characterized her previous visit.

These images align with Pugh’s latest brand partnership, as she has been announced as the face of Max Mara’s debut fragrance, “Le Parfum.” This certified-vegan scent features notes of warm vanilla and musky woods, designed to evoke the sensation of an “invisible” second skin. The campaign, photographed by Mario Sorrenti, draws inspiration from the brand’s iconic 101801 coat, first designed in 1981, positioning Pugh as a representation of Max Mara’s modern vision of femininity.

Throughout the festival, Pugh’s wardrobe heavily reflected her new role as a Max Mara ambassador. She made a stylish entrance at the Hotel Excelsior in a tailored navy ensemble, pairing pleated trousers with a tucked-in tank, oversized Max Mara sunglasses, and her signature black Chloé Paddington bag. Later that evening, she attended an intimate Max Mara dinner in a stunning nude, sequin-embroidered outfit.

In addition to her brand commitments, Pugh took time to explore Venice more casually, spotted shopping in a mustard yellow Rodarte maxi dress paired with more Chloé accessories and oversized vintage-style sunglasses. This blend of formal event attire and relaxed off-duty style has defined her presence at the festival this year, offering fans a much different perspective compared to her previous, more scrutinized appearances.

On the professional front, Pugh’s trip to Venice also connects to her latest major project. She is both the star and executive producer of Netflix’s upcoming limited series adaptation of ‘East of Eden,’ where she takes on the villainous lead role of Catherine “Cathy” Ames in the streaming service’s interpretation of John Steinbeck’s classic novel. This dual role marks a significant expansion of Pugh’s career beyond acting.

With a major fashion campaign, a high-profile producing credit, and a noticeably relaxed public demeanor, Pugh’s return to Venice this year feels like a full-circle moment. Four years after leaving the festival amidst tabloid speculation, she’s back on the Lido, exuding confidence and control over her narrative.

Have something to add? Let us know in the comments.

Share: