‘Spider-Man: Brand New Day’ Features a Hidden ‘Naruto’ Reference That Fans Love

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Marvel movies have earned a reputation for rewarding observant viewers with clever background details that often go unnoticed until a second or third viewing. From fleeting comic book covers to casually mentioned names, these subtle touches have become a delightful aspect for fans who enjoy exploring every frame.

The latest adventure from Marvel and Sony continues this cherished tradition, embedding several blink-and-you’ll-miss-it references throughout its runtime. Among these, one particular detail has sparked significant online discussion, reaching beyond the typical comic book fanbase.

This detail is a poster displayed in the bedroom of Ned Leeds, Peter Parker’s tech-savvy best friend, and it has no ties to Marvel whatsoever. In a scene set in Ned’s room, a clear poster of ‘Naruto’ is visible in the background, showcasing Team 7 members Naruto, Sasuke, and Kakashi Hatake. Though the moment lasts only a few seconds, it has become a major talking point for anime enthusiasts.

At first glance, the poster seems like a simple character detail, suggesting Ned’s passion for anime alongside his other nerdy interests. However, the reference carries deeper significance when considering who directed the film. The poster not only highlights Ned’s anime fandom but also nods to the fact that ‘Spider-Man: Brand New Day’ director Destin Daniel Cretton is set to helm a ‘Naruto’ movie next.

Cretton’s connection to the beloved ninja franchise is not merely speculation. This poster heralds the live-action ‘Naruto’ movie he is directing, which recently reached a crucial pre-production phase just weeks before ‘Brand New Day’ premiered. Cretton announced a casting search for live-action portrayals of the franchise’s core characters. Including the poster in his current blockbuster serves as a subtle promotional nod for what’s next on his agenda.

Screenshot 2026 08 03 at 12 23 27 Spider Man Brand New Day Rotten Tomatoes

The Easter egg wasn’t an isolated choice, either. Keen anime fans have spotted more than just the ‘Naruto’ reference in Ned’s room. Observant viewers also noticed a ‘Solo Leveling’ Season 2 key visual appearing briefly alongside the ‘Naruto’ poster, further establishing Ned as a dedicated anime fan whose interests align conveniently with his director’s upcoming project.

Fans and critics have quickly connected the dots, speculating on what this Easter egg might indicate about the quality of the upcoming adaptation. After experiencing ‘Brand New Day,’ the prospect of Cretton directing a live-action ‘Naruto’ feels somewhat reassuring, given his ability to blend action, visual effects, and practical stunts throughout the Spider-Man sequel. This confidence contrasts sharply with Hollywood’s generally shaky history with anime adaptations over the past decade.

Whether Cretton’s interpretation of the ninja franchise will meet expectations remains to be seen, as the project is still in pre-production and hasn’t begun filming yet. For now, the poster serves as a fun nod for those paying close attention, linking two distinct aspects of Cretton’s expanding filmography in a single frame.

It’s a small detail, but it illustrates how intentionally Marvel and its collaborators layer their films with meaning, rewarding the kind of scrutiny that only a passionate fandom can provide. Whether audiences view it as clever foreshadowing or a mere coincidence, the poster undeniably adds another layer of excitement to Cretton’s already highly anticipated career trajectory.

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