‘The Devil Wears Prada 2’ Opens Strong With Thursday Night Preview Earnings

‘The Devil Wears Prada 2’ is making a significant impact at the box office as it kicks off its preview run. Early reports from industry insiders shared with Deadline indicate that the sequel garnered approximately $10 million from Thursday previews, which began earlier in the day at 2 PM.

This performance positions the film alongside other notable releases from recent years. Its preview earnings are just shy of ‘Thunderbolts’, which opened with $11.5 million in previews, and closely rival ‘The Little Mermaid’ from 2023, which achieved $10.3 million. It also comes near ‘Wonder Woman’, which pulled in $11 million in previews before enjoying a robust opening weekend.

The movie is being showcased in over 4,000 theaters across North America and is receiving considerable support from premium large format screens. Early projections suggest the film could debut between $73 million and $80 million domestically, bolstered by strong ticket presales and positive initial reactions.

Reports from RelishMix indicate that online buzz for the movie is substantial. The film currently boasts a strong social media score and has received a higher rating on Rotten Tomatoes compared to the original 2006 film. Reviews have been largely positive thus far, which could attract more viewers over the weekend.

Advance ticket sales have also been impressive. Some theater chains have reported high demand even before the opening day. Alamo Drafthouse noted over $1 million in presales, with figures comparable to other major recent releases. Other theaters are experiencing interest from groups and special event bookings.

Traci Hanlon from Cinergy Entertainment commented on the demand, stating, “Presales for ‘Devil Wears Prada 2’ are super-strong, with a lot of group buyouts coming in.” She also highlighted that themed events related to the movie are capturing audience attention.

Theaters are fully committed to promoting the film. Several locations are organizing special events featuring red carpets, themed parties, and even giveaway games with designer items. These initiatives reflect the expectation that the movie will draw a large audience.

Internationally, the film is also debuting this weekend. Early estimates suggest it could reach around $180 million globally, with a significant portion coming from overseas markets.

The original ‘Devil Wears Prada’ was a moderate success upon its release but cultivated a devoted following over time. The sequel is now aiming for a much larger opening, aided by the return of its main cast and strong fan interest.

This is a solid beginning for the film, demonstrating that there remains a strong appetite for this story after many years. The combination of nostalgia and effective marketing appears to be resonating well. What are your thoughts on these early figures and the sequel overall? Share your opinions in the comments.