Seth Rogen Critiques Viral ‘AI Slop’ Taking Over Social Media

Seth Rogen has voiced strong opposition to the use of AI in writing, asserting that individuals who depend on it for scripts or stories should not label themselves as writers. His remarks were made during an interview with Brut at the Cannes Film Festival, which serves as the source of this information.

When asked about AI tools in filmmaking and storytelling, Rogen emphasized that he sees no merit in using AI to replace the writing process. He noted that he frequently encounters social media posts claiming that “Hollywood is finished” due to AI, but he disagrees with the quality of what is being produced.

He stated, “I don’t understand what it’s supposed to do,” while discussing AI in creative endeavors. Rogen also described some AI-generated videos he had come across online, labeling them as low quality and unimpressive.

Continuing his critique, Rogen condemned the notion of bypassing genuine writing work. He remarked, “Every time I see a video on Instagram that’s like, ‘Hollywood is cooked,’ what follows is the most stupid dog shit I’ve ever seen in my life. And if your instinct is to use AI and not go through that process, you shouldn’t be a writer. Because you’re not writing.”

Rogen elaborated that writing is a passion for him, one that requires effort and time. For him, the process is integral, not something to be circumvented. He expressed, “Go do something else. And if you don’t want to go through the process, you shouldn’t be a writer. The idea of a tool that makes me write less is not appealing to me, because I like writing.”

At Cannes, Rogen is promoting a new animated film titled ‘Tangles.’ The film centers on a young woman grappling with her mother’s Alzheimer’s diagnosis and employs traditional animation rather than AI tools or digital shortcuts.

Rogen highlighted that the film was crafted with hand-drawn animation. He stated, “Not at all. It’s hand-drawn animation. Every frame has a human touch to it, which is great.”

The production team also shared personal ties to the story. Producer Miller Rogen, Seth Rogen’s wife, expressed a deep connection to the film due to her own family experiences with Alzheimer’s. This was reported in an interview with Variety.

She shared, “There were so many similarities between my family and Sarah’s family. Our moms were both teachers who were diagnosed in their early 50s. I related to the denial, fear and sense of aloneness that can come with a dementia diagnosis.”

The conversation surrounding AI and creativity continues to evolve in Hollywood, but Rogen’s comments reflect a clear stance. He advocates for traditional writing and human-driven storytelling, viewing that process as irreplaceable and essential.

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