Santa Monica Studio and Domino’s Pizza React to ‘God of War: Laufey’ Announcement

God of war laufey domins pizza
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The reveal of ‘God of War: Laufey’ has ignited extensive discussions online, with mixed reactions from fans. While many players are thrilled to explore a new facet of the ‘God of War’ universe, others expressed disappointment over the game’s lack of focus on Kratos.

The conversation intensified when Domino’s Pizza UK chimed in with a humorous post that quickly gained traction on social media.

Following the game’s announcement, the official Domino’s Pizza UK account shared its take, likening the absence of Kratos to ordering a pizza missing a key ingredient. “God of War game with no Kratos = Pepperoni Passion with no pepperoni,” the account quipped.

Screenshot 2026 06 04 at 08 12 49 1 Dominos Pizza UK @Dominos UK X
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The post quickly garnered thousands of reactions. While some users found the humor entertaining, others criticized Domino’s for taking a jab at the game. Many replies argued that a compelling story can thrive without its most iconic character, while others took the chance to critique Domino’s itself, raising concerns about the company’s reputation and the quality of its pizza.

Santa Monica Studio took notice of the post and opted for a brief response. Instead of a lengthy statement, the developer replied with a succinct comment that spread rapidly across social media: “ok thanks for the feedback, dominos pizza corporate account,” they wrote.

Screenshot 2026 06 04 at 08 13 20 1 Dominos Pizza UK on X God of War game with no Kratos Pepperoni Passion with no pepperoni X
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This response was widely shared by fans and became one of the most discussed moments surrounding the game’s announcement. Domino’s Pizza UK is known for its sarcastic and eye-catching online presence, and many users viewed the original joke as part of that strategy. However, it also sparked a broader debate about the game itself.

‘God of War: Laufey’ will focus on Fey, also known as Laufey, who is Kratos’ wife and Atreus’ mother. The narrative unfolds alongside the events of 2018’s ‘God of War’, delving into aspects of the world and mythology that players have yet to experience.

The game follows Laufey after her death as she navigates the Everywhen, an afterlife linked to the gods. Notably, the game will feature a gelatinous cube character voiced by actor Jack Quaid.

Despite the fresh setting and new characters, many fans expressed dissatisfaction with the announcement. Across various social media platforms, some questioned why Santa Monica Studio would release a ‘God of War’ title without Kratos as the lead. Others argued that the series is inherently tied to Kratos, making his absence a detriment to the project’s appeal.

Conversely, there are fans who support this new direction. They argue that the franchise has matured enough to explore stories from different perspectives and highlight characters who have not been given much attention in previous installments.

Santa Monica Studio seems dedicated to this approach, expressing a desire to explore Laufey’s narrative rather than focusing solely on another Kratos adventure. While the studio has not dismissed the possibility of returning to a Kratos-centered game in the future, ‘God of War: Laufey’ is being positioned as an opportunity to expand the series in a new direction.

Whether fans will ultimately embrace this new direction remains to be seen, but one thing is clear: the game’s announcement has sparked significant discussion, and even Domino’s has found itself woven into the conversation.

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