Pokémon’s $6,000 Gold Snorlax Necklace Is a Must-Have for Luxury Collectors

Pokémon enthusiasts with a taste for luxury have a new treasure to pursue, and it’s not a rare card. Dexerto has spotlighted a fresh collaboration in high-end jewelry that reimagines the franchise’s beloved slothful character as an 18-karat gold necklace, priced at a staggering $6,118.

The Pokémon Company has teamed up with luxury jewelry brand U-Treasure to unveil a collection of necklaces inspired by its most iconic Pokémon, and this collection is not for the faint of heart. Leading the charge is the stunning 18K yellow gold Snorlax necklace, which commands a price that will certainly make collectors think twice.

Measuring 13.65 millimeters tall, 15.6 millimeters wide, and 9.8 millimeters thick, the pendant captures Snorlax’s iconic round belly and signature sleepy expression in exquisite detail. It’s a compact yet undeniably chonky piece that fans will appreciate.

While Snorlax takes the spotlight as the most expensive item in the collection, it’s not the only Pokémon to receive this luxurious treatment. For those seeking a more affordable option, a Ditto necklace is available for $3,060.

This collection coincides with a broader celebration of the franchise’s legacy. Each necklace is packaged with a special 30th anniversary jewelry cloth and a commemorative presentation box, featuring a charm engraved with the anniversary logo. Pre-orders are open from July 10 through August 14, available through the Pokémon Company’s online store and select concept stores in Japan.

This isn’t the first time Pokémon has ventured into high-end accessories this year. U-Treasure previously launched a line of Pokémon-themed wedding rings, and the franchise has also collaborated with Casio on a watch line filled with hidden design details for fans to uncover. However, the Snorlax necklace stands out by treating a video game character as a piece of fine jewelry rather than typical collectible merchandise.

Choosing Snorlax as the flagship piece makes perfect sense given the character’s enduring popularity, having blocked paths and napped through nearly three decades of games, anime, and merchandise across all generations. Its rounded, compact shape translates beautifully into wearable jewelry, giving the pendant a unique visual appeal that few other Pokémon can match.

For fans who grew up playing the original games and now have the budget to match their nostalgia, this necklace symbolizes a significant evolution for a franchise built on collecting rare and valuable items. Whether seen as a serious jewelry investment or a statement piece for a Pokémon tournament, the gold Snorlax necklace showcases how the franchise’s audience has matured alongside its most famous nap-loving character.

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