Tom Holland Reveals Why ‘Spider-Man: Brand New Day’ Was Not Filmed in New York
The connection between Spider-Man and New York City is iconic, with the character’s rooftop swings and street-level heroics defining the skyline for countless fans. This made it surprising when observant viewers noticed something different about the city depicted in ‘Spider-Man: Brand New Day.’
It turns out, that feeling was accurate. Much of Tom Holland’s latest portrayal of Peter Parker was filmed thousands of miles away from Manhattan, utilizing extensive sets and alternative locations to recreate the essence of New York for viewers.
Holland explained that the decision to film outside New York was based on logistical challenges rather than creative ones. He mentioned that filming in New York makes it difficult to shut down streets, while in London, studios can pay for exclusive access to a street, allowing them to control it for an entire day, as reported by ‘Dish’.
This level of control was crucial for a production of this magnitude, and the crew heavily relied on London’s Pinewood Studios to facilitate the shoot. Holland described the backlot setup as providing the team with significant freedom to explore the essence of New York City life without the unpredictability associated with filming on real, active streets.
The majority of the production took place at Pinewood, where crews built a large replica of New York on the studio’s backlot. This setup allowed filmmakers to manage every aspect of a scene, from lighting to background action, without the interruptions from pedestrians or traffic that would be inevitable on an actual New York City street.
Holland humorously noted that filming on real New York streets often leads to constant disruptions, sharing that a crew could be in the middle of an intense scene only for someone to walk into the frame asking for a photo. The more flexible street-closure system in London eliminated that issue entirely, enabling the production to treat closed-off blocks as a fully controlled set for as long as necessary.
Glasgow, Scotland, also played a significant role in creating the illusion of New York during a large-scale action sequence featuring an armored car chase. Over fifty roads in the city were closed for at least two weeks to facilitate filming, with yellow taxis, American-style police vehicles, and even a tank traversing the streets to enhance the effect for the cast, crew, and onlookers.

Despite any concerns fans may have had about substituting New York for the UK, the box office results speak volumes. ‘Spider-Man: Brand New Day’ debuted with a staggering $360 million domestically, surpassing the previous record held by ‘Avengers: Endgame,’ which opened to $357 million in 2019.
This level of financial success indicates that the approach was effective, seamlessly blending practical sets, clever location doubling, and visual effects to maintain the illusion of New York without the complications of filming there directly. Other UK locations were also utilized, including Basingstoke’s former Automobile Association headquarters, which was transformed into a prison for one scene in the film.
For a franchise so closely linked to its setting, achieving this level of deception showcases the advancements in modern blockbuster filmmaking, which expertly blends practical production with digital effects. Whether or not casual audiences noticed the change, the impressive numbers suggest that ‘Spider-Man: Brand New Day’ did not suffer by trading Manhattan’s chaos for London’s control.
Have something to add? Let us know in the comments!
