‘Ted Lasso’ Season 4: Brendan Hunt Shares Cast’s Excitement for Tracey Ullman’s Zelda Southport

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‘Ted Lasso’ has consistently excelled at introducing new characters who add complexity to Richmond’s narrative just when stability seems within reach. In Season 4, this trend continues as Ted’s new women’s team, the Lady Greyhounds, gradually finds its rhythm on the field.

However, off the pitch, that stability faces challenges, particularly for Rebecca Welton and Keeley Jones, who are accustomed to advocating for respect in a sport that has historically overlooked women’s football. The arrival of a flashy new investor promising essential support for the club inevitably raises eyebrows.

This investor is Zelda Southport, who makes her debut in Episode 4, portrayed by the iconic Tracey Ullman. Zelda is the managing partner of a firm dedicated to investing in global women’s sports, and she makes a striking entrance as the keynote speaker at the Women’s Football Business Summit, where she boldly calls out male executives for treating women’s football as merely a public relations strategy rather than a genuine investment.

Keeley is instantly intrigued by the potential benefits Zelda’s connections could bring to Richmond, while Rebecca remains cautious about allowing such an influential newcomer into the club’s inner circle. This tension escalates by the episode’s conclusion when Rebecca discovers that Zelda has a controversial past, including a previous arrest for threatening a club owner and a name change, details that, while not necessarily indicative of malice, certainly do not foster trust.

Behind the scenes, securing Ullman for this role was a dream come true for the show’s creators. Co-creator Brendan Hunt shared with AOL that once they decided Zelda would serve as an older mentor for Keeley and Rebecca, Ullman was the first and only choice, with no other names considered.

Screenshot 2026 08 06 at 08 35 57 Ted Lasso Rotten Tomatoes

Hunt expressed the cast and crew’s excitement when Ullman agreed to join, describing them as “giddy” at the prospect. He praised her seamless integration into the set, humorously noting that she could have introduced any number of quirky traits to Zelda, and the writers would have adapted the character accordingly.

In her first appearance, Zelda quickly establishes her larger-than-life persona, claiming to be the inventor of the banana clip, among other surprising assertions. This introduction perfectly aligns with Ullman’s long-standing reputation for stealing scenes with her comedic flair, which dates back to her Emmy-winning sketch performances.

For Rebecca, Zelda embodies a familiar dilemma. Having dealt with powerful figures who exploit football clubs for their own purposes, she is keen to ascertain what Zelda expects in return before allowing her to become too involved in Richmond’s future.

Conversely, Keeley appears eager to view Zelda as a genuine ally, someone who could finally provide the women’s team with the resources and visibility it has been striving for throughout the season. This divergence in perspective between the two friends sets the stage for what could become one of Season 4’s most engaging ongoing conflicts.

As the season progresses, it remains to be seen whether Zelda Southport will prove to be the solution Richmond needs or a larger issue in disguise. Regardless, Ullman’s presence has already introduced one of ‘Ted Lasso’s’ most captivating new dynamics in years.

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