‘All’s Fair’ Star Kim Kardashian Playfully Calls Boyfriend Lewis Hamilton Mr. Bridgerton
Kim Kardashian has a knack for turning everyday errands into memorable moments, and her latest outing with sister Khloé Kardashian was no exception. What began as a simple promotional visit for their family brands quickly became a hot topic online.
The Kardashian sisters have mastered the art of intertwining their personal lives with product marketing, and their recent collaboration exemplified this approach. A trip to Target intended to showcase new snack and drink flavors unexpectedly unveiled more about Kim’s relationship than anticipated.
The revelation occurred when Kim humorously referred to her boyfriend, Formula 1 champion Lewis Hamilton, as her own “Mr. Bridgerton” while filming a promotional video with Khloé. This playful comment, made during their Target shopping spree, swiftly circulated on social media, capturing the attention of fans.
This charming moment took place during a shopping trip featured in an Instagram Reel for Khloé’s snack brand Khloud Foods and Kim’s energy drink label Update, shared on both accounts on September 22. While searching for their products, Kim noticed a Bridgerton-themed body wash on the shelf and couldn’t resist making a remark.
“Bridgerton? Bridgerton body wash? I mean, good for them. I have my own Mr. Bridgerton, speak for yourself,” Kim said, seemingly alluding to Hamilton directly, in comments captured during the outing.
Khloé, who was in the midst of promoting her new Pumpkin Spice Protein Popcorn flavor, expressed her surprise at Kim’s comment. She quickly responded with a playful “Speak for yourself,” clearly taken aback by her sister’s romantic revelation.
The exchange didn’t remain confined to the video for long. Fans flooded the comments section with their reactions, with one follower exclaiming, “GIRLLLL YESSS THE HELL YOU DOOOO” and another describing Kim’s new nickname for Hamilton as “kinda cute.”
Comparing her boyfriend to the charming leading men of ‘Bridgerton’ is a fitting shorthand for a couple that has quickly become one of the most discussed pairings in Hollywood and sports. The Regency-era drama is renowned for its passionate romances and old-world allure, making Kim’s comparison feel like high praise.
Kim and Hamilton’s connection actually goes back more than a decade, as they have reportedly been friends since 2014. Their friendship is said to have evolved into something more serious around December 2025, following a secret getaway to the Cotswolds that sparked early speculation about their romance.
The couple didn’t publicly confirm their relationship until February 2026, when they made their first major joint appearance at the Super Bowl. They officially went Instagram official that June and have since been spotted together at various events, including the Monaco Grand Prix and the opening night gala for the Lucas Museum of Narrative Art in Los Angeles.
Hamilton, a seven-time Formula 1 world champion currently driving for Ferrari, has increasingly become a prominent figure in Kim’s social media presence, and vice versa. The two frequently feature in each other’s posts, providing fans with a steady stream of insights into their relationship while keeping many details private.
For a couple that has largely allowed their public appearances to speak for themselves, Kim’s candid confession at Target offered a rare, unscripted glimpse into how she affectionately refers to Hamilton behind the scenes. It’s a small yet significant moment that has clearly resonated with fans eager for any insight into their relationship.
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