‘Betty La Fea: The Story Continues’ Season 3 Release Date and Air Time

The Ecomoda crew is officially back together. After months of anticipation and a surprise rebranding, ‘Betty la Fea, The Story Continues’ is set to return for its third chapter, and fans of the original ‘Yo Soy Betty, La Fea’ have much to look forward to.

Prime Video has confirmed the arrival of the new season, featuring a title change, returning fan favorites, and a fresh visual identity that longtime viewers are buzzing about.

Prime Video announced that the third season of ‘Betty La Fea, The Story Continues,’ now rebranded as ‘Betty La Fea, Uglier Than Ever,’ premieres on August 28 exclusively on Prime Video in over 240 countries and territories. This timing aligns with the franchise’s trend of late summer releases, as the first two seasons also debuted around this time.

The original series debuted on Amazon Prime Video on July 19, 2024, before being renewed for a second season that arrived roughly a year later. The third season was officially greenlit in September 2025, following the second season’s renewal back in July 2024.

This time, all episodes will be released on the same day, allowing for a complete binge experience. This marks a significant change for fans accustomed to a weekly rollout, suggesting that Prime Video is banking on the show’s built-in nostalgia to drive a strong opening weekend.

The new season brings back El Cuartel de las Feas in full for the first time since the original novela, along with beloved characters like El Francés and Román, who are key figures from the original storyline making their return. Diego Cadavid reprises his iconic role as Román from the original telenovela, adding an extra layer of nostalgia for longtime fans.

The returning ensemble includes Ana María Orozco, Jorge Enrique Abello, Natalia Ramírez, Julián Arango, Lorna Cepeda, Mario Duarte, Juanita Molina, Carlos ‘Pity’ Camacho, and Diego Cadavid, along with Julio Cesar Herrera, Luces Velásquez T., Estefanía Gómez, Marcela Posada Arbeláez, María Eugenia Arboleda, Paula Peña, Jorge Herrera, Patrick Delmas, Alberto León Jaramillo, Zharick León, Brian Moreno, and Geraldine Zivic.

Behind the scenes, the season is directed by Juan Carlos Mazo, produced by Juan Pablo Posada, Yalile Giordanelli, and Alexander Marín, and written by César Augusto Betancur ‘Pucheros,’ Luis Carlos Ávila, and Carolina Cuervo.

Bringing back Román and El Francés feels like a strategic move to reward viewers who grew up with the 1999 original, and it’s the kind of casting news that tends to ignite fan discussions the moment it drops.

The season finds Betty back in Bogotá for Hugo Lombardi’s farewell fashion show, where old emotions reignite, and her path crosses once again with Armando’s. Prime Video describes the season as arriving with a new intro, welcoming viewers to an Ecomoda full of surprises no one saw coming.

This setup builds directly on where the story left Betty and Armando. Earlier seasons followed a wiser Betty as she worked to rebuild her relationship with her teenage daughter Mila, all while her marriage to Armando began to deteriorate, leaving her to question whether she made the right decision two decades earlier. A fashion show reunion feels like the perfect stage for those unresolved feelings to resurface.

The Colombian title of the series is ‘Betty, la fea, la historia continúa,’ and the show is a direct sequel to the original ‘Yo soy Betty, la fea.’ Given how the first two seasons handled the emotional fallout between Betty and Armando, expect the fashion show setting to serve as both a professional reckoning for Ecomoda and a personal one for Betty herself.

The season will stream exclusively on Prime Video, reaching audiences in over 240 countries and territories worldwide. This global rollout mirrors the reach of the first two seasons and reflects just how far the ‘Ugly Betty’ phenomenon has traveled since its debut in the 2000s.

The push behind this renewal makes sense, given that the second season became the number one Colombian title on Prime Video in Colombia during its first week of release in 2025. This kind of momentum likely played a role in convincing the streamer to bring back so many original cast members for the threequel.

Critics and fans alike have described the franchise as a nostalgic throwback that manages to deliver quality television without relying on shock value, though some viewers have voiced concerns about how certain characters have been reimagined in the sequel series. With the binge model and a stacked returning cast, season three seems designed to appeal to both camps simultaneously.

Now that Román, El Francés, and the full Cuartel de las Feas are heading back to Ecomoda, are you more excited to see Betty and Armando’s rocky reunion unfold, or are you just here for the nostalgia of the original gang being back together?