Megan Fox Stars in Bold New Erectile Dysfunction Ad Campaign for Ro Sparks

voice film logo squareArthur S. Poe
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Since her breakout role in ‘Transformers’ in 2007, fans have been eager for Megan Fox to join the Marvel or DC universes. While that hasn’t materialized yet, the actress has donned a superhero-style suit for a different kind of project—a commercial rather than a blockbuster film.

Now 40, Fox has portrayed robots and demons on screen, but her latest venture is quite different. She is the face of a high-profile ad campaign that tackles the often awkward subject of erectile dysfunction, turning it into both a punchline and a conversation starter.

Fox plays a pivotal role in a new campaign from telehealth company Ro. Clad in a skintight red suit, she embodies the erectile dysfunction product Ro Sparks, aiming to encourage discussions around the issue and motivate people to seek help.

Ro co-founder and chief product officer Saman Rahmanian elaborated on the campaign’s intent, stating that “That’s where the stigma lives and that’s where it has to be challenged.” He also mentioned that Fox has entered into a long-term agreement to act as a brand ambassador, potentially appearing in the company’s advertising for the next one to two years.

The campaign, titled “Megan Fox Is Ro Sparks,” marks Ro’s first celebrity endorsement for its compounded ED pill. It launched on Thursday and is being promoted across linear TV, streaming platforms, and paid social media. Additionally, there is an out-of-home aspect, featuring a Times Square takeover and tear-away posters throughout New York City starting October 5.

In the advertisements, Fox speaks in a sultry tone, detailing the active ingredients and effects of the product without referencing personal experiences with ED. Ro Sparks is a compound that includes sildenafil and tadalafil, the active components found in Viagra and Cialis, and it dissolves under the tongue.

According to Ro, the product typically begins to work in about 15 minutes and can remain effective for up to 36 hours. While the compounded medication itself is not FDA-approved, both active ingredients are. The ads cleverly incorporate double entendres, including jokes about the product’s delivery and discreet packaging.

The decision to feature a woman in the campaign was intentional. Research by Ro indicated that men respond better to ED messaging when it comes from a female figure. Fox has expressed that ED impacts both partners in a relationship, emphasizing the importance of including women in the conversation.

Rahmanian noted that Fox was enthusiastic about the campaign’s potential to benefit couples, highlighting its influence on intimacy and confidence. This perspective adds a serious undertone to the otherwise lighthearted approach.

Fox shared with People that she feels she was destined for this role. She believes that a topic that already feels heavy should be approached with a sense of fun. Interestingly, she initially expected to push for bolder content but found herself asking the creators to tone down some of the innuendo.

This campaign marks a departure from Ro’s previous celebrity partnerships. Unlike Serena Williams, Charles Barkley, Trisha Paytas, and Chrissy Metz, who shared personal experiences with Ro, Fox is portrayed as the product itself.

The stakes are significant for Ro. Having sold Sparks for two years, the partnership with Fox represents its largest ED campaign to date, likely making it the biggest in the category, according to Rahmanian. The ad premiered during NBC and Peacock’s coverage of the MLB Wild Card series.

Competition in the market is intense. Rivals like Hims & Hers have emerged, with both Ro and Hims & Hers airing commercials during the recent Super Bowl. Variety notes that the Fox advertisement exemplifies how pharmaceutical advertisers are becoming more direct in addressing sensitive conditions.

Whether this campaign will encourage more open discussions about ED remains to be seen. Regardless, Fox in a red suit has certainly captured attention.

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