‘Spider-Man: Brand New Day’ Approaches Historic $950 Million Milestone

Avatar photoHrvoje Milakovic
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Tom Holland’s latest portrayal of Spider-Man has spent nearly two months rewriting box office history, and its impressive staying power shows no signs of waning as the film nears its tenth week in theaters. What started as a record-breaking opening weekend this summer has transformed into one of the most resilient theatrical runs in modern box office history.

This durability has already resulted in a significant milestone for the franchise. After surpassing ‘Star Wars: The Force Awakens’ to become the highest-grossing film of all time at the domestic box office earlier this month, ‘Spider-Man: Brand New Day’ continues to add to its total week after week, exhibiting minimal signs of the steep declines typical of even the biggest blockbusters.

The momentum is now steering towards another historic achievement. Box office analyst Luiz Fernando reports that the film grossed 1 million dollars on its ninth Friday in theaters, a modest single-day figure that reflects only a 34.6% drop from the previous weekend, despite losing another 608 theaters overnight. This retention has pushed the film’s domestic total to 947.6 million dollars, bringing it within reach of becoming the first film in history to surpass 950 million dollars at the U.S. box office.

Fernando projects a three-day weekend total between 3.5 million dollars and 4 million dollars for the film’s ninth frame, numbers that could see ‘Brand New Day’ cross that unprecedented milestone as early as this weekend.

‘Brand New Day’s’ record-setting trajectory was clear from its very first day in theaters. The film opened to 72 million dollars in Thursday preview screenings alone, surpassing ‘Avengers: Endgame’s’ previous record of 60 million dollars for the biggest Thursday preview total of all time. Its Friday performance followed suit, topping ‘Endgame’s’ single-day record of 157.46 million dollars and immediately landing among the year’s top ten domestic grossers on release day alone.

That opening weekend ultimately delivered Sony’s biggest launch ever, alongside the second-highest Saturday gross in box office history. The film earned a 98% audience score and an A CinemaScore from opening night crowds, reflecting overwhelmingly positive reception despite a slightly more mixed 90% critical score on Rotten Tomatoes, still a strong result by any measure.

Screenshot 2026 08 06 at 10 43 05 Spider Man Brand New Day Rotten Tomatoes

The film’s dominance hasn’t been confined to North America. ‘Brand New Day’ has already crossed 2.4 billion dollars worldwide, placing it among just eight films in history to clear the 2 billion dollar threshold globally and making it the third highest-grossing film ever, trailing only ‘Avatar’ and ‘Avengers: Endgame.’

Sony’s social media team celebrated the film’s earlier domestic milestone directly, posting a statement on their official Instagram account that read, “Doesn’t get bigger than this. Thank you to the fans for helping #SpiderManBrandNewDay make cinematic history — it’s now the highest-grossing domestic release of ALL TIME at the North American box office.”

With the film now closing in on yet another unprecedented milestone just weeks after claiming the all-time domestic crown, ‘Brand New Day’ continues to showcase how much longevity a genuinely beloved blockbuster can have even months into its theatrical run.

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