Brad Pitt’s ‘Heart of the Beast’ Quietly Becomes a Global Hit After Slow Start

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Hollywood often jumps to conclusions about a film’s fate based on its opening weekend. A lukewarm debut, a few sensational headlines about box office failures, and the verdict is made. However, there are instances when a movie demonstrates that audiences can have a longer attention span than the initial trade reports suggest.

This is the case for ‘Heart of the Beast,’ David Ayer’s survival thriller featuring Brad Pitt alongside a talented German Shepherd. The Paramount film debuted on September 25, earning a modest $20 million domestically and $50.1 million globally, just edging out newcomers like ‘Primetime,’ while ‘Avengers: Endgame Encore’ took the top spot. Some critics quickly labeled it another Paramount flop, especially considering its $82 million budget.

Fast forward four weekends, and the narrative has shifted. The box office total for ‘Heart of the Beast’ has surpassed $150 million worldwide, now standing at an estimated $155.5 million. The film added another $9 million internationally in its fourth weekend, marking a mere 35.3% drop from the previous week, bringing its international total to $97.2 million across over 66 markets. Coupled with its $58.3 million domestic earnings, the dog-centric thriller is on track for a global run between $175 million and $200 million.

Initially, the film faced harsh criticism. Analysts pointed out that it opened below Pitt’s ‘Bullet Train,’ with some estimates suggesting it needed to surpass $200 million worldwide to break even. Its slow start also positioned it far behind Pitt’s racing success with ‘F1.’

However, the film’s performance has been resilient. It maintained $10.9 million in its second weekend, $7.4 million in its third, and $4.8 million in its fourth, where it ranked eighth. By the end of its second weekend, it was nearing $100 million globally, and by October 11, it had grossed $131 million. The worldwide total is now approximately 1.9 times its production budget.

The Rotten Tomatoes editorial team has highlighted that the film appeals to family audiences, which helps explain its steady attendance. The movie is a wholesome survival tale that resonates with both older kids and adults. A strong A- CinemaScore and an 85% to 87% Rotten Tomatoes score have also contributed to its success.

The story centers on James Belmont, a former Special Forces soldier portrayed by Pitt, and his combat dog, Odin, as they navigate survival after a plane crash leaves them stranded in the Alaskan wilderness. They must battle the elements together in their quest to return home. J.K. Simmons and Anna Lambe also star in the film.

Ayer directed the film from a script by Cameron Alexander, which appeared on the 2017 Black List of most-liked unproduced screenplays. Pitt produced the film under his Plan B Entertainment banner, with Odin primarily played by Uber II, a real-life mountain search-and-rescue dog, along with other canine actors.

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Reviews have been positive. The Hollywood Reporter described it as a tense, emotional survival thriller where Pitt and his canine co-star evoke genuine tears. JoBlo referred to it as the ultimate “guy cry” movie, while CBR noted that the dog steals the spotlight and Pitt demonstrates impressive restraint.

The film opened with a 96% Rotten Tomatoes score, marking the highest of Pitt’s career in a leading role. For Ayer, the reception has been seen as a long-awaited validation. This film reunites the duo 12 years after their collaboration on the World War II drama ‘Fury,’ although this project is quieter and more reflective.

The film quickly climbed into David Ayer’s top five highest-grossing films, surpassing ‘Sabotage.’ His biggest hit remains ‘Suicide Squad’ at $749.2 million worldwide, with ‘Fury’ also performing well at $211.8 million globally. While ‘Heart of the Beast’ may not reach that total, a global run between $175 million and $200 million would still classify it as a solid success against its $82 million budget before additional revenue.

The film is also expected to do well on premium home video. For a movie that faced early dismissal, this turnaround is remarkable.

The takeaway may be that a compelling man-and-dog narrative is hard to overlook.

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