Charlize Theron Climbs Billboard in Times Square to Promote ‘Apex’

Avatar photoValentina Kraljik
Charlize Theron
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A crowd gathered in Times Square this week as Charlize Theron ascended a massive billboard to promote her new film ‘Apex’. The spectacle quickly captured attention as onlookers watched the actress scale the heights using professional climbing gear.

This stunt was more than just a publicity gimmick. Theron dedicated weeks to training for the role alongside professional climber Beth Rodden, preparing for the film’s intense outdoor survival scenes.

In ‘Apex’, Theron portrays a woman named Sasha who finds herself in peril while navigating the Australian wilderness. She encounters a man played by Taron Egerton, leading to a gripping struggle for survival. Directed by Baltasar Kormákur, the film also stars Eric Bana and was shot in real locations throughout New South Wales, including the scenic Blue Mountains.

Theron previously shared her experience of learning to climb for the role. She told PEOPLE, “I had never climbed, except for trees when I was a kid in Africa. It’s great. It’s so much fun.” At the film’s premiere, she described Sasha as “scrappy” and highlighted her tenacity and resilience, stating, “she’s a true survivor.”

The film is currently available for streaming, and Theron’s daring climb in Times Square has drawn attention to the physical dedication she invested in her role. Additionally, she is set to star in ‘The Odyssey’, which is anticipated to hit theaters later this year.

This type of promotion effectively connects the actor to their role in a tangible way. It’s straightforward and impactful, showcasing the effort involved rather than merely discussing it. However, it raises questions about the lengths to which actors should go for film promotions.

What are your thoughts on such stunts? Do they pique your interest in the movie, or do they seem excessive? Share your opinions in the comments.

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